Instagram e-cigarette posts banned by ad watchdog

December 18, 2019 Four vaping companies, including British American Tobacco (BAT), have had Instagram posts promoting e-cigarettes banned by the Advertising Standards Authority (ASA). The posts showed models and celebrities such as Lily Allen holding electronic cigarettes. The advertising of these products is banned on social media. One of the groups that had complained said […]

British American Tobacco Among Vape Firms Hit By Instagram Ad Ban

December 18, 2019 Topline: British American Tobacco (BAT) is among four vaping firms to have their Instagram adverts banned by a watchdog after campaigners complained that the posts, which featured celebrities and influencers, made the products more appealing to young people. Read more: Forbes

Arizona Teen’s Lawsuit Says Juul Ads Targeting Youths Hooked Him on Nicotine

December 3, 2019 Hundreds of lawsuits have been filed against e-cigarette maker Juul in recent months, claiming the company’s youth-oriented advertising and candy-like flavors created a generation of addicts in middle and high school classrooms. Read more: New Times

Big Tobacco moves back into advertising

June 26, 2019 It took decades, but tobacco companies have figured out how to get their ads back into heavy rotation: by not selling cigarettes. Fourteen years after an EU directive banned most cigarette advertising, tobacco companies are enjoying a marketing renaissance — and, some allege, skirting regulations — by pivoting their message to “potentially […]