The Role of Tobacco Advertising and Promotion: Themes Employed in Litigation by Tobacco Industry Witnesses (2006)

Author: Marvin Goldberg, Ronald Davis, Anne Marie O’Keefe Abstract Objectives: To identify key themes related to tobacco advertising and promotion in testimony provided by tobacco industry-affiliated witnesses in tobacco litigation, and to present countervailing evidence and arguments. Methods: Themes in industry testimony were identified by review of transcripts of testimony in the Tobacco Deposition and […]

How Women are Targeted by the Tobacco Industry (1990)

Author: Amanda Amos If women in many parts of the world are smoking in greater number than ever before, it is probably no coincidence. Women represent a fresh and lucrative target group for the tobacco industry, which has learned to tailor its products and promotion to women’s presumed tastes. The promotion images, themes and devices used […]