February 24, 2020
Over a decade has passed since major tobacco companies were found to have misled the public over the dangers of smoking. In 2008, Philip Morris International – or PMI – was spun off from one of those firms into a new company, headquartered in Switzerland. Now PMI says it wants to deliver a smoke free future. Considering the controversial history of Big Tobacco, can this campaign be trusted?
Read more: Channel 4
