International public health community supports SEATCA’s Smoke-Free Index and urges rejection of PMI-funded Foundation for a Smoke-Free World (FSFW) (2019)

Philip Morris International (PMI) and the PMI-funded Foundation for a Smoke-Free World (FSFW) have hijacked public health’s smoke-free terminology to detract from the global tobacco control treaty, the WHO Framework Convention on Tobacco Control (FCTC). PMI claims it wants a smoke-free future, but it’s one built on smokers shifting to heated tobacco products (HTP) and electronic nicotine delivery systems (ENDS) such as e-cigarettes, purportedly less harmful alternative products, rather than quitting altogether. This is a tactic to promote the tobacco industry’s new products, sustain tobacco company profits, and reposition the industry within the tobacco control policy space.

Read more: Southeast Asia Tobacco Control Alliance