As outlined in the WHO’s Framework Convention on Tobacco Control (FCTC), addressing the tobacco epidemic is most effectively done through policy responses such as tobacco taxes, smoke-free public places and bans on tobacco advertising, promotion and sponsorship. Although tobacco control policies have been adopted across the globe, effective implementation continues to be a major challenge, particularly in low-income and middleincome countries (LMICs), where almost 80% of the world’s smokers reside and where the majority of tobacco-related deaths are occurring.8 In order to fully realise the public health benefit from FCTC policies, effective implementation is required.
Read more: BMJ Global Health