Whether selling its new products or traditional cigarettes, the tobacco industry uses the same tactics to create barriers to lifesaving tobacco control measures.
Research – the industry works to discredit proven science by sponsoring and promoting research.
Law – the industry uses lawyers and front groups to aggressively lobby for pro-industry measures, influence the political and legislative process, and intimidate governments with the threat of litigation.
Public relations – the industry promotes misinformation, either directly or through front groups, to exaggerate the economic importance of the industry and its positive role in society.
