Big Tobacco moves back into advertising

June 26, 2019

It took decades, but tobacco companies have figured out how to get their ads back into heavy rotation: by not selling cigarettes.

Fourteen years after an EU directive banned most cigarette advertising, tobacco companies are enjoying a marketing renaissance — and, some allege, skirting regulations — by pivoting their message to “potentially reduced harm” products like vape pens and heat-not-burn devices.

Read more: Politico