E-cigarettes—New Product, Old Tricks (2018)

Tobacco smoking cessation represents one of the most successful public health initiatives in the world, with smoking prevalence at its lowest during the past decade according to recent WHO estimates. However, since the introduction of e-cigarettes in 2003, marketed as a less harmful alternative to tobacco, what should have simply been an effective tool for tobacco smoking cessation is turning into a new mainstream addiction, with tobacco companies being one of the main beneficiaries and regulators entering the debate with naive tolerance. Recent months have seen a substantial increase in public promotion of e-cigarettes, taking advantage of the scarcity of evidence regarding the safety and long-term effects of these products.