The tobacco industry plays price games to make it even tougher to quit smoking

Authors: Branston, J.,  Gilmore, A. and Hiscock, R.

It is thought about two in three smokers want to kick their deadly habit, and with good reason – the same proportion of them are believed to die prematurely because of smoking. Around the world, the habit kills more than 6m people a year.

Read more: The Conversation