Jirathanapiwat, Worrawan, et al. (2017). Hijacking ‘Sustainability’ from the SDGs: Review of Tobacco-Related CSR Activities in the ASEAN Region. Bangkok, Thailand: Southeast Asia Tobacco Control Alliance.

The UN Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development adopted by world leaders in September 2015 require governments to mobilize efforts and partner with different stakeholders to end all forms of poverty, fight inequalities, and tackle climate change, while ensuring that no one is left behind. The tobacco industry (TI) takes advantage of the SDGs to reach customers through the so-called corporate social responsibility (CSR).

The TI claims that CSR activities are implemented in accordance with the SDGs, while in reality, its business is in conflict with almost all the SDGs. The report provides comprehensive information about TI tactics in utilizing the SDGs as a license to damage health and life of people, hijack sustainable development policies, and undermine public health policies in the region. The report also provides details of TI’s investment under the name of charitable contributions. New TI tactics to reach children and young people are included as well.

WHO (2004). Tobacco industry and corporate responsibility… An inherent contradiction.

This document was developed by WHO’s Tobacco Free Initiative, pursuant to World Health Assembly (WHA) Resolution 54.18, transparency in tobacco control process, that “calls on WHO to continue to inform member states on activities of the tobacco industry that have negative impact on tobacco control efforts.’’

Read more about CSR tactics here.